Archive for the ‘Sales’ Category
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The Simple Business Card
In this technical age with instant communication, cell phones, email, the internet, Facebook, Twitter and the like, it seems that the more people are into technology the less attention they pay to the old standby – the simple business card. In a recent business meeting I saw people struggling to find their business cards, or [...]
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Do Testimonials work?
When you’re selling, you’ll have to make a claim about your product or service to appeal to potential customers. However, because research suggests that people are reluctant to believe hype, it’s essential that you’re able to validate your claims in some way. Using testimonials provides a perfect way to do this because positive statements from [...]
