Marketing for today’s Savvy Consumer!

Communication- Marketing – Social Media

Event: May 6^th 2010

Venue: Sandman Hotel Kelowna – 2130 Harvey Ave. Hwy 97

Time: 2-2:30 Networking

2:30 – 4:00 Presentations

4:00 -5:00 Wine & Appetizers

1-to-1 Marketing

An Introduction to Taking the Next Step in Communicating with your Clients – In a time where your competitors are working hard to get your clients, you need to make sure your message stands out! In this workshop you will learn how you can increase your sales and profits by utilizing 1-to-1 Marketing. You will learn about utilizing your client database to deliver personal marketing messages to them and how you can start building a client database if you are just starting out. You will also be introduced to the techniques used by the professionals to increase your ROI (Rate of Return) of your marketing efforts.

Presented by Alexandra Krieger – Owner of Print Three

Social Media – Is Your Business Ready? Are you marketing to the Right Audience?

Twitter! Facebook! What’s right for you?

Have you noticed that you’ve begun to search more and more for local goods and services online? Lots of people are doing so. This has been a growing trend for the past couple years and has reached a point where local small businesses absolutely need to be online and understand social media.

You will be guided through a marketing and social media journey that will open new avenues for your business.

Presented by Donald Robichaud – President of FloodLight Consulting

RSVP – TODAY

Limited Seating Available – Book Your Ticket Today – $29.00

For more information contact FloodLight :

Donald Robichaud
FloodLight Consulting – Build Your Business
250-768-9415
http://www.floodlightconsulting.com

http://donaldrobichaud.blogspot.com/

SEO or Search Engine Optimization is one of the most used methods to extend the volume and the quality of the traffic to an internet site using important content, internal linking, and back links from outside the internet.

Keywords can be searched by any search engine and will allow your site to be indexed. Keywords will appear in the natural search results of a search engine results page and therefore, they are a vital weapon for Search Engine Optimization.

There are a lot of factors that search engines like Google, Bing and Yahoo use to rank websites, and not all search engines put the same weight on each criteria. Often, the better the meta tags have been researched the better your results will be and the more probable that the page rank will be higher. Also, text links inside the web site using , keyword phrases and terms will be vital as good search engine tools.

If your web content is relevant and ties into your keywords it can be very helpful. The writing and the proper placement of your content, will greatly improve the chance of you being found.

Search Engine Optimization strategies need to be a part of the total design and development of your website. Some of the basic parts of SEO are web designs, menus, content management systems and shopping carts, because these can be optimized easily.

Once visitors have visited your site they will need a call clear call to action which will allow them to engage with your product or service. Your job is to also make sure you have a clear message when the visitors find you.

If you need to discuss your Internet Marketing Strategies give us a call for a free one hour consultation.

Donald Robichaud
President
FloodLight – Build Your Business
250-768-9415
http://www.floodlightconsulting.com/
http://donaldrobichaud.blogspot.com/

Video Marketing – The next big thing on the Internet.

YouTube has the third highest site traffic ranking globally according to Alexa, surpassed only by… you guessed it, Google and Facebook.

Video marketing is quickly becoming the tool of choice for the next generation of Internet Marketing. It is poised to replace or seriously reduce almost all written text on the web. So the questions is, how do you take advantage of this powerful advertising medium and apply it to your business?

Below are 5 simple ways you can utilize video marketing to improve your sales, lead generation and conversions, while at the same time branding yourself as an expert in your particular niche. Video marketing is one of the most fun marketing methods available online.

1. Create a youtube account.
YouTube is the #1 video site in the world, and just in case you didn’t know… is owned by Google. This is the place to be for those two reasons. Hundreds of Millions of videos are watched daily on YouTube around the globe. With hundreds of thousands of videos being added daily. Once your video is uploaded, it is then automatically in the cue to be indexed by Google.

2. Create your videos.
These videos can range in complexity and production value, and can be almost anything from a content perspective. Ideally, the videos give the viewer insight into your product or company, without being blatantly self promotional. Videos that offer information, a solution to a problem, reviews on a product and even just something funny are typically the most effective.

3. Search Optimize your new videos.
Since YouTube is owned by Google, YouTube uses the same basic algorithm to display user search results. This means all the same rules apply from a search engine optimization (SEO) perspective. It is very important to consider what keywords you are trying to optimize each video for?

4. Upload these new videos to your blogs.
Knowing that more video gets watched then text on your website gets read is very important. Be sure to post all your videos to as many of your Internet marketing sources as possible. Blogs allow for complete control of the author to post what they want, when they want.

5. Social Media channels… Tweet those videos!
The power of twitter and other social networking sites cannot be argued or ignored. Once you have a strategy in place to take advantage of the variety of social networking tools, be sure to Tweet that new content or video. Do be aware, that not every social networking site is for everyone. Strategy and branding should determine where to focus your time and efforts.

Video is a very powerful tool when used correctly and consistently. Video will drive traffic faster than nearly every other source of SEO advertising, but that does not mean you should drop everything you are currently doing. Implement video marketing into your online marketing portfolio and you will see your sales and your leading generation improve almost instantly.

Donald Robichaud is the President of the FloodLight Consulting team and can be reached at http://www.floodlightconsulting.com/  or at 250-768-9415

Social networks allow for the relationships that tie us together. When you meet someone for the first time you ask them “What do you do?” Or, “where do they work?” Or, “where they grew up?” Or, “where they went to school?” Through these questions you might discover people with common interests and develop new friendships. A social network begins to take shape.

When you go to someone’s house you get a feel for who the person is. You get to see family pictures, artifacts from where people have travelled, a guitar sitting in a corner, or a workshop for fine wood carvings. When you attend someone’s house party or meet people at a social event you become tied into a larger network of people.

Some of these people may never use your products or services, but guess what? If they like you and get to know you, they will eventually run into someone who can use your services and they will recommend you. Bingo! The power of social networking!

If you sat down to draw your social network in regards to which you are connected, you would have a difficult time establishing your complete sphere of influence. This is why internet social networking is so powerful. It allows you to hook up with old friends, make new ones, share photos, music, videos, and areas of common interest all in an interactive way. You can also join groups based on your interests such as politics, hobbies, favorite TV shows, job hunting, or seeking your soul mate! Again, the power of social networking!

Now apply internet social networking to your business and you can see how you might be able to raise your profile if you focus on the demographics of your target market. Different Social networking sites will achieve different networking results as they are focused on different target markets.

To implement your social media strategy you will need to decide which one of the social networking sites will best suit your specific goals. Below is a guideline to some of the most common.

• Micro blogging (Twitter)
• Business Networking (LinkedIn, Xing)
• Social Networking (Facebook, MySpace, Blogger)
• Photo & Video Sharing (Flickr, You tube, Picasa)

All Social networking sites should be used to share information freely and allow people to get to know you and your interests. Then you can subtlety redirect them to your main internet marketing tool – your website. This will take some planning and fore-thought but by following the above social marketing guidelines you will be able to use social networking to “Build Your Business”.

Donald Robichaud  President

FloodLight Consulting Build Your Business
Email
250-768-9415
http://www.floodlightconsulting.com/
http://donaldrobichaud.blogspot.com/ 

How many Business Cards will you be handing out in the hopes of building your Business?

At FloodLight Consulting, we know that if you build your website with a marketing strategy in mind as a first step, this will lead to a better strategically designed website, leading to better website construction, design and Internet Implementation.
 
A website, built with a positive internet marketing strategy and message, will speak to your clients, generate a response, and greatly assist with its appeal to search engines and visitors alike.

A website that speaks to your clients’ challenges, with content that offers solutions to their issues, including testimonials about your services, will engage them to contact or purchase your product and/or services.

The importance of your website cannot be overstated, as 80% of buyers visit a website before contacting a business; this is due in part to the web’s influence in buying patterns since2005.

Your potential clients make decisions quickly as to whether they call you or ultimately buy from you.

Think of your website as the hub for your Marketing and Branding activities. No matter what marketing style you are using—direct mail, email, referral generation, PR, cold calling, etc.—this style is driving buyers to your website. Your website is the portal by which clients and prospects are using to learn more about you and your services.

They are searching for information to validate you as a professional in your field.

Your potential clients have a need for your service and your website must offer a solution to their problems. You must be able to speak to the challenges that your clients are facing.

If they find what they are looking for, they will take action. They go to your website to form an impression of you and interact with your brand.

FloodLight Consulting  – Build Your Business – 250-768-9415

http://www.floodlightconsulting.com/

http://donaldrobichaud.blogspot.com/